The Thimbles Summary
The Innovator's Method
The book in one sentence
When the future is genuinely uncertain, stop planning and predicting and start running fast, cheap experiments that test the problem, the solution and the business model in turn.
Who it's for
Managers and leaders in established organisations who want to innovate but find that their planning and approval systems strangle new ideas, and founders who want a structured version of lean start-up thinking.
The big idea
Most management tools were built for predictable situations, where you can forecast, plan and execute. Innovation is different. When nobody knows what customers will want, the best plan is a series of tests. Furr and Dyer, both strategy professors at Brigham Young University, combine ideas from lean start-up, design thinking and agile development into a single sequence that managers can use inside a company. Each stage tackles a different kind of uncertainty and must be validated before you move on.
The full summary continues with the five ideas worth keeping, three things to try this week, the 5-minute deep dive and our full verdict, as a PDF to keep.
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