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Opportunity Knocking

The book in one sentence

Successful business leaders come from every kind of background, but they tend to build on opportunity in the same layered way, and that pattern can be learned.

Who it's for

Early-stage founders, people weighing up a career move or a new venture, and anyone who wants a simple structure for thinking through whether an opportunity is worth pursuing.

The big idea

LaRocco, a long-serving senior producer at the US business news channel CNBC, has spent her career booking and interviewing chief executives, investors and policymakers. In conversations with a range of leaders she noticed that, although their industries and motives differed, the way they spotted and built on opportunity looked remarkably similar. She turns that pattern into a seven-layer Opportunity Pyramid, with each layer resting on the one beneath it.

The full summary continues with the five ideas worth keeping, three things to try this week, the 5-minute deep dive and our full verdict, as a PDF to keep.

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